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The Latest News From Hanzhong Zhengtong International Trade Co., Ltd.

The new health food product from Hanzhong Zhengtong International Trade Co., Ltd., a leading Chinese health food export company, has achieved a sales volume of over 10 million yuan in the Australian and Malaysian markets, setting a new record for the company's overseas debut of a single product. This success comes as global demand for health products continues to rise amid the pandemic. The company's self-developed health food product made from Gynostemma pentaphyllum extract has sold over 50,000 units in its first month of export to Australia and Malaysia, with a value exceeding 1 million US dollars.

 

As a company that has been deeply involved in overseas markets for 8 years, Zhengtong International Trade Co., Ltd. has spent 3 years developing this new product. By leveraging the "Herbal Medicine Big Model" technology, the extraction rate of active ingredients has been increased to 92%, maintaining the traditional health benefits of Gynostemma pentaphyllum while meeting modern health food standards of low sugar and no additives. To meet the strict market access requirements of overseas markets, the company spent 6 months obtaining the JAKIM Halal certification in Malaysia and the TGA registration in Australia, becoming the first Chinese company to pass both certifications for Gynostemma pentaphyllum health food products.

 

In terms of customs clearance efficiency, the company benefited from the "Cloud Issuance" policy of Xi'an Customs, reducing the customs clearance time from the traditional 5 working days to 2 working days, a 40% improvement in efficiency. This allowed the company to successfully enter the peak sales season for health food in Australia and Malaysia. "We have reached exclusive cooperation agreements with Chemist Warehouse in Australia and CARiNG Pharmacy in Malaysia. The first batch of products sold out within 3 days of being on the shelves, and we have already placed an additional order for 50,000 units," said Wang Xu, the general manager of the company. According to data, China's health food exports to Australia are expected to grow by 60% in 2025, and Malaysia remains one of the top three export markets for Chinese health food. This breakthrough by Zhengtong International Trade Co., Ltd. not only demonstrates the international competitiveness of Chinese health food products but also boosts the income of over 1,500 farmers in the upstream Gynostemma pentaphyllum planting bases. It is reported that the company has launched its TikTok Shop cross-border e-commerce layout this year, aiming to achieve annual sales of over 3 million US dollars in the Australian and Malaysian markets and is also advancing into new markets such as New Zealand and Singapore to continuously expand the export channels for Chinese health products.

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